ABOUT OUR FOUNDER

Born in Hong Kong and educated there as well as in the United States and Australia, Priscilla I'Anson has a broad, multi-disciplinary background working in the fashion industry.

Having first started off in the buying department at Pedder Group, working on the Lane Crawford account, Priscilla gained a wealth of knowledge and experience in the luxury fashion industry in Asia.  Priscilla soon realised, however, that she was not fulfilling her creative ambitions as a buyer, so she began fashion styling and consulting.  In 2010, Priscilla founded Style Regime.

Priscilla's specialties lie in her keen eye for polished but accessible style, her vast experience in video work, her lifelong love of writing and her insatiable interest in the online fashion landscape.

In 2014, Priscilla was featured as a co-host as well as a special guest on StarWorld's new fashion and lifestyle series, 'StyleSetter'.  In 2015, she became the host of StarWorld's miniseries, 'StyleSetter Stylista'. She has also been featured in various social media campaigns for companies such as Giorgio Armani's Frames of Your Life and La Perla's In & Out initiatives.   You may also have spotted her in features on The Sartorialist and in Nylon Japan, Grazia Australia, the South China Morning Post, Sassy Hong Kong, Lane Crawford or Lifestyle Asia.  You can see all of Priscilla's features here.

In 2015, Priscilla joined the Asia's Next Top Model franchise as their newest Fashion Director and has since worked with the show for three consecutive seasons.

In her spare time, Priscilla enjoys being outdoors with her rescue dog Foxy, watching movies and making movies with her husband, Boris Burgess who is the director at Mediam Rare.

Follow Priscilla on Instagram at @priscillaianson to stay up-to-date with what's she's got going on.